I have a strong growth mindset. Whatever I do, I want to see it grow and succeed. I thrive in fast-paced, high-growth, and ambiguous environments—it’s exciting when things move quickly. My approach is methodical: I analyze data, gather feedback, and identify the biggest problem, opportunity, or leverage point. Then, I focus on that. Once it works, I move on to the next biggest opportunity. For a new channel, this process might look like:
I brought this same growth mindset to CheckYeti:
In 2018, I founded and led the content team at CheckYeti with a clear vision: to create an inspiring customer experience on every outdoor activity offer—where all questions are answered, making booking seamless and enjoyable. The team embraced this vision, leading to:
My expertise lies in visibility—helping businesses get found. I’ve led and explored numerous strategies to drive discoverability across search engines, social media, and, more recently, AI. This includes SEO, SEM, Instagram, YouTube, and Meta Ads.
My core strength is in SEO. In 2020, I learned from an industry expert and deepened my knowledge by meticulously studying Google’s guidelines and applying my learnings across various SEO projects. As a result, we achieved 10x growth in three years, making SEO the company’s most profitable channel.
My approach is user-first: optimize pages to perfectly meet search intent while also aligning with search engine requirements. For Google, this means fulfilling Core Web Vitals, optimizing for ranking systems, and ensuring fast, well-structured pages.
SEO is a continuous process that involves content, product, marketing, and nearly every department in some capacity. By fostering a culture of learning and improvement, SEO becomes a long-term, sustainable growth engine. I’ve applied the same approach to other channels:
Q&A
Yes, Elementor works well with most WordPress hosting providers, including popular ones like Bluehost or Simply.com (I recommend this one). As long as you have the Elementor plugin installed on your site, you should be able to use the template seamlessly. However, keep in mind that to fully utilize my templates, you’ll also need an Elementor Pro subscription, which you can obtain here.
If you’re hosting on wordpress.com, you’ll need the Business plan to upload plugins. Given the cost, you might consider alternative hosting providers like Simply.com, which offers a straightforward 1-click WordPress installer. I recommend opting for the Standard or Pro Suite.
Absolutely! Watch my video below for a detailed step-by-step guide on how to install the template yourself.
If you’re looking to build a regular website, the Essential plan will be sufficient for your needs. However, if your aim is to create an e-commerce store, I recommend opting for the Advanced plan. The Advanced plan offers enhanced features that are specifically designed to support and optimize WooCommerce functionalities. You can get Elementor Pro here.
Elementor Pro is an extension of Elementor, so you must have Elementor installed for Elementor Pro to work.
After installing Elementor Pro, you need to activate your license. To activate your license and get automatic updates:
After you log in, your license will be activated automatically.
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I’m based in Copenhagen, Denmark but work with clients around the globe.
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