Can you restructure the article below, so it fits the structure for blog articles for my website, www.patricklindbichler.com? The article should be clear and easy to understand, especially for people who are new to the topic. Still it should stay as compelling as the original article and also have the same length. It should be written in good American English, using not too complicated words so that even non-native English speakers can follow along easily. The tone should reflect my expertise as a thought leader in SEO, content creation, and leadership. Feel free to use examples from my experience as proof points and explain them in a clear und compelling way.

I am typically a positive and humorous person, so the writing style can be upbeat with a few lighthearted jokes here and there—just nothing offensive. The article should be engaging, fun to read, and educational. Please follow the structure outlined below, and feel free to expand on the points with additional context to ensure that each paragraph presents clear arguments.

Structure of the article:

1. Introduction: Start with a paragraph that summarizes the topic and grabs attention. You can make a strong statement or ask a thought-provoking question that will be answered later in the article.
   
   
2. Key Highlights (3-4 bullet points): Include a few short bullet points summarizing the key takeaways of the article. Each point should be 1-2 sentences long.
   
   
3. Main Content: Break the main part of the text into several text parts, each with a heading optimized for SEO and AI search. Each text part can have 1-3 paragraphs, depending on how much content is needed to explain the point clearly and bring the argument across. The paragraphs should be easy to read and compelling. Aim for 7-10 sentences per paragraph, with each section offering additional context.
   
   
4. Conclusion: Wrap up the article by summarizing the main points and inviting readers to reach out if they have any questions or want to learn more.
   
   
5. FAQs: Include 5 frequently asked questions about the topic, with clear answers that add value to the reader.
   
   

Formatting:

• Use bold for key points, ensuring every 4th or 5th sentence has something in bold for emphasis.
  
  
• Add emojis throughout (but no more than 20-30 total) to make the article more visually appealing.
  
  
• If you include practical tips, illustrate them with real-life examples to make the content relatable.

Goals:

• Please optimise the article for SEO. Give recommendations for search terms to include and how to integrate them into the title and the beginning of the article
• Please make the article engaging so people are intrigued to read but also enjoy reading.
• What readers learn in the article, should be easy to apply for them because everything is explained clearly and has examples

Please restructure the following article with the guidelines above:

What Google Wants: 6 SEO Tips for Creating Content

What Google wants

Before we go to my practical SEO recommendations for content creation, let’s take a step back and look at what search engines want. When I say search engines, I mean Google. Of course, there are others, but let’s not care about them due to the low market share and to make it simple. So what Google wants is to keep its market share. Hence, Google wants people to use Google. So people need to be happy with Google. This means that people must be happy with the results Google delivers, and people usually click on the first results. Therefore, Google wants the first results to be of good quality. Which is for Google (in a nutshell and most interesting for you):

1. The page fits the search intent
2. The page has unique and high-quality content
3. The page fulfils Core Web Vitals and is fast

Of course, there is more, but since this is an intro, I stop here with the 3 most important ones. In addition, I will show the importance of data and the Google Search Console and what are the common mistakes in SEO. 

Highlight: Do SEO for your users, not for search engines. This is the lasting success strategy in SEO!

In the end, the most important thing to always have in mind is: Do SEO for the user, not for Google! The goal of search engines is to provide users with a good experience, and this includes the pages they show. If you aim to provide a great experience for your users, you will be rewarded by search engines. There are no hacks and tricks (maybe temporary) and in the long run, doing high-quality work will succeed. Important is to define quality in SEO the same way as search engines do and apply some simple mechanisms to make users and therefore search engines happy. Let me now show you how to do that. Ready? Let’s go!

Targeting of your content for SEO

Targeting your content is probably the most important discipline in SEO. To become the number 1 result, you need to identify the search intent of your audience. 

Step 1: The search intent

The search intent is the reason why people are searching on Google. If you create a page for a cinema, a search intent can be, for example:

I want to go to the cinema with my friends to watch a funny movie on Thursday afternoon. I think this is a great activity for us because I don’t want to talk too much, and I really like the snacks there. Furthermore, I don’t know when movies are starting and what the cinemas in my city Sydney are currently playing, so I want to find out …

You see, the search intent can contain quite a lot of information. The more you know about it, the more you can design your page to that search intent. The only problem is: The search intent is in the mind of people and is hard to access. No worries, there are ways to get close. The first thing you know is the search term.

Step 2: The search term

The search term is then what people actually type into Google. In our example, it could be:

Movies Sydney or Cinema Sydney

Knowing the search term for your page is a fantastic starting point! It gives you a lot of information and helps you target your page and gives you indications of what your page needs to deliver. Keep in mind that a search term can combine a multitude of different search intents. If people look for “movies Sydney”, they might be:

• interested in watching a movie in a cinema in Sydney
• interested in available movies to watch in your home in Sydney
• interested in a movement called “movies Sydney”
• or whatever

Actually googling the search term, gives you an idea of what people are most interested in. If you google “movies Sydney” and mainly there are pages of cinemas in the top results, then the main search intent is people are interested in movies in cinemas in Sydney. If your page fulfils that, congratulations! You found your search term!

Step 3: Target the search term

Finally, you want to make sure your page gets found for your targeted search term. There are 6 places where Google checks for targeted search terms:

• The Title of the page, the famous H1
• The main content, ideally at the beginning
• The SEO title
• The SEO description
• The name of the main image
• The alt text of the main image

Placing your search term or variations of your search term there, then you are good! 

Excursus on bullshit SEO:

If someone tells you that you need to put the search term or keyword as they like to call it in a certain density in your texts, then please tell him/her: Excuse me, but please stop wasting my time. You are clearly an SEO dinosaur and you are extinct already. Should you call yourself an SEO expert, please switch your profession. 

SEO Targeting practice example

So now we covered the theory of identifying and targeting your search term. Now let’s put it into action with an example.

1. First, cross-check if you identified the correct search term and can fulfil the search intent. For this, start with collecting ideas for possible search terms for your page. In our example, let’s assume you provide an overview of surf lessons on Bondi Beach in Sydney. So people interested in them might look for “surfing Bondi Beach”, ”surf lessons Bondi Beach” or “surf lessons Sydney”.
2. Next, check if you fulfil people’s search intent using these search terms. To do that, simply google them and check the top results. I recommend using a VPN, otherwise, you get biased results (there are many free ones out there). First, I try “surfing Bondi Beach”. I get results for surf lessons, but also general surfing info there. Since I only focus on surf lessons, I’m only relevant for a small share of users searching for “surfing Bondi Beach” and other pages fulfil the search intent much better.  Therefore, my page will very likely not work well. Now I try ”surf lessons Bondi Beach”. Here I mostly get results from surf schools or info about surf lessons specifically. This means I have a very good chance to fulfil the search intent.

My recommendation for locations: Be as specific as possible. In our example, “surf lessons Sydney” might have more search volume, but I don’t talk about all surf lessons in Sydney in my article. So I don’t cover the full search intent. Still, I recommend adding it, so it becomes “surf lessons Bondi Beach Sydney”

1. Find out if people are actually searching for what you are targeting. To get a first idea, I recommend the autocomplete functionality of Google. Autocomplete gives you suggestions based on previous searches, sorted by the number of searches. In our example, I simply try “surf lessons sy” and I immediately get “surf lessons Sydney Bondi Beach” recommended. So looks like there is demand. I know that doesn’t sound like the most sophisticated approach, but in my experience, it is the most reliable one.
2. Next, we will apply the targeted search term on our page to ensure we get found. Let me provide some examples:
   1. Title: Surf Lessons on Bondi Beach in Sydney – A Complete overview
   2. Main content: On the famous Bondi Beach in Sydney, surf lessons are provided by a variety of surf schools. 
   3. SEO title: ▷ Surf Lessons on Bondi Beach in Sydney – All 23 Courses in an Overview ✓
   4. SEO description: Find an overview of all surf lessons on Bondi Beach in Sydney ✓ …
   5. Main image: Surf Lessons Bondi Beach Sydney
   6. Alt text: 2 surfers in surf lessons on Bondi Beach in Sydney

Now you did a proper targeting job! Add great, unique content, and you are good for SEO on this side!

Create unique high-quality content is the key for SEO

Now we got the targeting right, the next is actually the core of what you are doing as a content creator: Create unique-high quality content! To be unique is very important, as search engines in general avoid showing copies. If two pages provide the same content, Google will only show the one that came first or neither. Coming first, means the one that was first in Google’s index. So don’t simply copy from other pages neither external nor your own, but create something unique!

The second important point is high quality. The better your page fulfils the search intent of your readers, the more traffic it will attract. It actually matters how people interact with your page, so make sure they like it. You will find many recommendations in this blog and maybe other sources, but you can take those three to start with:

• Diversify the content. Not just focus on the text, but also images, videos, tables, …
• Make it easy to understand and read. People like to find the info quickly and do not want to search for it for too long.
• Provide a clear structure. Not only your readers but also search engines value a clear structure of headlines, images, …

Core Web Vitals and page speed in SEO

If there is one thing Google likes besides the quality of content, it is the speed of a page and generally the quality of how the page is developed. The main metrics you need to fulfil are Googles Core Web Vitals, which consist of three metrics:

• LCP (Largest Contentful Paint): It should take less than 2.5 seconds to load the biggest element above the fold
• CLS (Cumulative Layout shifts): When a page gets loaded, less than 10% of the page should move (e.g. a piece of text or button moves after a video gets loaded)
• FID (First Input Delay): It should take less than 100ms for the browser to respond when a user interacts with your page

If you pass those metrics, you will see your organic performance improving. In addition, I recommend making sure your page is fast. I recommend using this tool and working on getting a score of 90 or higher: https://pagespeed.web.dev/

Infobox: Above the fold – Above the fold is the part of your page that is visible on the screen when first opening the page.

Data and SEO – Use the Google Search Console

One thing I see as an absolute MUST if you want to succeed in SEO is using the Google Search Console. It provides you with pretty much all the information you need:

• Which of your pages get traffic and how do they get found
• Are your pages in Google’s index
• How do they perform in terms of the Core Web Vitals
• …

The search console pretty much tells what is working and what is not. Start fixing everything the search console tells you, and your organic performance will constantly improve. Of course, we’ll do an article on the Search Console.

Bullshit and mistakes in SEO

Learning about SEO, you for sure have encountered many stupid recommendations. There are unfortunately many people out there, who either have no clue or their knowledge is outdated. I understand it is very hard to tell what is a valuable recommendation and what is just stupid. Here are my favourite mistakes:

• Keyword stuffing: You might hear that you need to put a keyword x times in a text if it has y words. This might have worked in the past, but now Google does not care at all about this and will move further and further away from that. Plus your texts might sound very strange if you do that, so you might even lose the trust of readers and perform worse.
• Backlinks: “SEO experts” often tried to sell me a huge number of backlinks. Those are usually junk links that won’t help you in terms of SEO. What you can invest in is links from trusted, high-quality websites in your field. Those will actually help you. For example, if you produce documentaries and National Geographic is linking to you. 
• Mass rollout of pages: I have to argue quite often with people who are saying that you just need to create a multitude of pages and change the title, so you get traffic for every possible search term. If you do this, this is the fasted way to fail. This strategy only works if you can generate a multitude of unique, high-quality pages. The better you can pull this off, the better you will be in SEO.
• More content is better: People like to just add more and more info on a page and expect benefits for SEO. Well, that depends. If the additional content helps to fulfil the search intent, then it will be positive. If no one is looking at this content, then there are no benefits, just a lot of work. Some companies, for instance (including once I worked in), just added big blocks of text at the end of the page where it was very hard to get info. A lot of effort for no benefit.

Do SEO for the User, not for Search Engines

So now you learned the basics of SEO, and it is actually quite simple: If you follow those guidelines here, you will have already quite some success and I guarantee traffic is coming to your page. Having a high-quality page with attractive content is an excellent start and will be beneficial for you in any case. The rest is simply using the tools available to identify how people search and how your pages are doing in SEO. So getting those steps right is your first and only job before we jump to more advanced SEO.

In principle, always do SEO for the user, not for search engines. Search engines want to provide a great experience for the user. If you want the same, you will go in the same direction and will benefit from SEO. The trick is to understand how search engines define a great experience and do the same. If your definition is aligned with search engines, then you master SEO. We have here covered the basics and in the next article, you will learn more about how you can learn how search engines define quality.