Direct Bookings for Hotels
Turn your hotel website into a stronger direct booking channel.
Start with this direct booking growth audit. Made for the world of hospitality and travel.
Most hotel websites look nice. But many are not built to answer guest questions, show up clearly in Google and AI search, or guide visitors smoothly into a direct booking.
I help independent hotels identify the highest-impact improvements across their website, content, SEO, AI visibility, booking flow and tracking — so more guests book directly instead of through OTAs.
You receive a clear, prioritised action plan to improve your hotel website as a direct booking channel.
The goal is simple:
More clarity. More visibility. More trust. More direct bookings.
You will know:
I review whether guests, search engines and AI tools can quickly understand what makes your hotel the right choice.
This includes your homepage, room pages, navigation, key feature pages, positioning, trust elements and calls to action.
I check where guests may hesitate, get confused or leave before booking.
This includes the booking path, mobile experience, availability buttons, room selection, price clarity and conversion friction.
I identify missing or weak content that could help guests make a decision and improve visibility.
This can include pages for rooms, breakfast, spa, gym, pool, restaurant, parking, location, families, couples, business travellers or other important guest needs.
I analyse whether your website gives Google, ChatGPT, Gemini, Perplexity and other discovery channels enough clear signals to understand and recommend your hotel. The focus is not on tricks. The focus is on making your hotel easier to understand, match, and trust.
I review technical issues that may limit visibility, indexing, speed, usability or tracking. This includes metadata, headings, internal links, structured data, Core Web Vitals, indexing signals and page structure.
Optionally, I review your Google Ads account to find where budget is wasted and where it could work harder for direct bookings. This includes keyword and search term quality, negative keywords, bidding strategy and budget allocation, ad copy and extensions, landing page alignment, conversion tracking and protecting your brand name from OTA bidding.
I look at available Google Search Console, Google Analytics and booking data to identify where traffic, visibility and direct booking opportunities are already hiding.
I’ll show you 3 specific direct booking leaks your hotel can fix within one week. You wil know what to improve first and whether a deeper website upgrade makes sense.
You receive a practical action plan, not a theoretical strategy document.
The deliverables include:
OTA commissions often feel like a fixed cost of doing business. But even a small shift from OTA bookings to direct bookings can create a meaningful margin improvement.
Use the calculator below to estimate how much your hotel could save if more guests booked through your own website instead of third-party platforms.
Direct Booking Calculator
Estimate how much OTA commission your hotel could save by shifting more bookings to your own website.
My 12-month target when working with hotels
A realistic first target is to shift more bookings from OTAs to your own website without relying only on paid ads.
If this number feels worth pursuing, let’s look at where your hotel is losing direct bookings. If you already have a high share of direct bookings, we will find opportunities to increase occupancy or optimise prices.
I am currently selecting 5 independent hotels for a founding case study programme.
In return, I ask for three things if you are happy with the work:
The goal is simple: I want to prove the impact of this work with real hotels, real websites and real results before offering the audit publicly at €1,490.
After the audit, I can also help you create ready-to-publish content for the pages that matter most for direct bookings.
This can include:
The content is built to:
You send me detailed photos, notes and information about the hotel, rooms, amenities and guest experience.
I use that material to create clear, specific and ready-to-publish content for the selected pages.
I visit your hotel, collect the necessary details, take structured notes and gather the information needed to create more specific content.
This is the more detailed option.
Travel costs are quoted separately.
We start with a short intro call to understand your hotel, your current website setup, your booking goals and the biggest challenges you see today.
You send me your hotel website, plus optional access to available data such as Google Search Console, Google Analytics, booking engine reports and your Google Ads account where relevant.
I review your website, booking flow, content, search visibility, technical setup, available performance data and, where relevant, your Google Ads account.
You receive a clear roadmap showing what to fix first, why it matters and how to implement it.
We go through the findings together in a handover call, so you understand the biggest opportunities, the recommended priorities and the next steps.
Your team, agency or developer can use the brief to implement the recommended changes.
I can also support implementation if needed.
This is for independent hotels that want to:
This is probably not the right fit if you want vague branding advice, generic SEO reports or a long strategy document nobody implements.
The focus is practical.
Send me your hotel website and I’ll tell you whether a Direct Booking Growth Audit makes sense.
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
I share practical ideas twice a week on hotel SEO, AI search, direct bookings, website clarity, and how independent hotels can become easier to find, trust, and book directly.
Follow me on LinkedIn if you want regular examples, website teardown insights, and direct booking ideas you can apply to your own hotel.
You can also message me there if you want to ask a quick question or see whether your hotel could be a fit for a case study review.
Most hotel marketing consultants understand either hospitality or digital growth. I combine both, and that makes the difference when it comes to AI search visibility.
I grew up in a family hotel in the Austrian mountains, worked at hotel reception in Vienna, and then spent over eight years as Head of SEO, AI Search, and Content at one of Europe’s leading travel marketplaces. I spent years analyzing how travelers search, compare, and book in travel and tourism, and what is stopping them.
In the last year, I analysed 300+ hotel websites in Vienna specifically to understand what makes some hotels visible to search engines and AI tools while others remain invisible, even when they are better hotels.
“I’ve seen exactly why guests book and why they don’t. And the answer is almost never the hotel. It’s the website.”
Read practical hotel website growth guides
I write about hotel SEO, AI search, direct bookings, website structure, room pages, breakfast pages, and the small content gaps that quietly send guests back to OTAs.
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I’m based in Vienna, Austria. You can connect with me on LinkedIn or send a message through the contact section.
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