To understand why some hotels get recommended by AI and others don’t
As Head of SEO, AI Search and Content at a leading travel marketplace
Family hotel in the Austrian mountains. Hotel reception in Vienna.
Every booking that comes through an OTA can cost your hotel 15–25% in commission.
Your website should not just look good. It should help more guests find your hotel, understand why they should book, and complete the booking directly. I help hotels improve the website structure, content, search visibility and booking flow that influence direct bookings.
Start with a free Hotel Website Check and I’ll show you 3 direct booking leaks your hotel can fix within 72 hours.
Best for: you think your hotel website could generate more direct bookings, but you’re not sure where the biggest opportunities are.
✔ 3 specific website improvements
✔ A short explanation of why each one matters
✔ Practical recommendations you can implement yourself or hand to your agency
Find quick opportunities to improve visibility, reduce booking friction and increase direct bookings, without spending anything
① Send me your hotel website.
② I review it within 72 hours.
③ You receive 3 specific improvements.
④ If you want, we go through them together in a 20-minute call.
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
Introductory offer until 31 December 2026
total, no VAT added*
Best for: you know your website could perform better, but you don’t know what to fix first, or you want a clear strategy before spending money on SEO, content, redesigns or agency work.
✔ Full website scorecard to see strengths and improvement potential clearly
✔ Prioritised recommendations
✔ SEO & AI search opportunities
✔ Content opportunities
✔ Booking-funnel improvements
✔ Clear implementation brief for your agency or developer
Know exactly what to fix first. Focus your budget on improvements most likely to increase direct bookings. Reduce OTA commissions by converting more guests through your own website.
① We clarify your goals and available data.
② I analyse your website, Google & AI visibility, content, booking funnel and supporting channels.
③ You receive a prioritised improvement plan in a presentation –> ideal for an agency brief
④ We go through the results together in a 45-minute call.
18-month money back guarantee
If you implement the agreed priority improvements and the additional profit generated through your website doesn’t at least cover the €990 investment within 18 months, I refund the analysis fee. We agree on the baseline and how the result will be measured.
up to 10 pages · €200 per additional page
Best for: your hotel is better than your website makes it look, or important pages don’t answer enough guest questions to perform well in Google, AI search, and direct booking conversion.
✔ New or improved content for up to 10 pages
✔ Built around real guest questions based on best practices from hundreds of hotel websites
✔ Optimised for Google, AI search and direct bookings
Get found for more relevant searches. Give guests the information and confidence they need to book. Reduce the chance they return to an OTA because information is missing from your website.
① We select up to 10 priority pages (including homepage if you want)
② I give you clear guidelines for the information and images I need (which usually takes about 10-15 minutes of your time per page)
③ I create the content.
④ You review the drafts and add your feedback to make it really yours.
⑤ You receive final content ready to publish.
on request
Best for: you know what should be improved, but need someone to coordinate your agency or developer and make sure the recommendations are implemented properly. Or you are looking for someone tacking over the entire implementation.
✔ Implementation plan
✔ Agency / developer briefings
✔ Project coordination by an experienced product manager
✔ Feedback during implementation
✔ Final quality assurance & expert testing
✔ Optional: I work with a partner company, that can handle the entire implementation. Now work for you.
Spend less of your own time managing the project. Reduce misunderstandings and rework. Make sure the improvements actually go live as intended and support more direct bookings.
① We define the scope.
② I turn the recommendations into a roadmap and clear implementation tasks.
③ I coordinate questions and feedback with your agency or developer.
④ I review, test and quality-check the finished work.
⑤ Where possible, we measure the impact.
3-month minimum
Best for: you want your hotel website to continuously generate more direct revenue, and you are looking for someone to manage SEO, AI visibility, content and conversion. Or even the full online marketing activities of your hotel.
✔ SEO & AI visibility monitoring
✔ Website and booking-funnel tracking
✔ Direct-booking performance where available
✔ Monthly improvement priorities
✔ Smaller ongoing optimisations
✔ 30-minute monthly call and ongoing support
Keep improving your direct booking channel instead of treating the website as a one-off project. Find new opportunities, improve conversion and reduce OTA dependency over time.
① We establish your current performance and priorities.
② Every month I monitor the website and identify the biggest opportunities.
③ We continuously improve the website and coordinate with your agency where needed.
④ We review progress together each month.
Performance guarantee – A meaningful improvement every month or that month is free.
Every month, I identify and deliver at least one meaningful improvement to your website, visibility, content, conversion or direct-booking performance. If I don’t, I refund that month’s fee.
Companion clients only · ad spend not included
For Companion clients who already run Google or Meta Ads and want them managed together with the website and direct-booking strategy.
Campaign management, budget optimisation, keyword and audience optimisation, ad testing, conversion tracking review and ongoing performance monitoring, based on booking and revenue, not just clicks or traffic.
Send me your hotel website and I’ll show you 3 practical and impactful improvements for free within 72 hours:
Tell me where to find it. I’ll review it and send you 3 improvements.
No commitment. You’ll receive 3 impactful improvements for your hotel website for free and can decide if you would like to continue with my service.
Why Patrick Lindbichler
Most hotel marketing consultants understand either hospitality or digital growth. Patrick sits at the intersection of both and that combination is what makes the difference on hotel websites.
He grew up in a family hotel in the Austrian mountains, worked hotel reception in Vienna, and then spent over eight years as Head of SEO, AI Search, and Content at one of Europe’s leading travel marketplaces. He has spent years watching which hotels get found, understood, recommended, and which ones don’t.
In the last year, he analysed 300+ hotel websites in Vienna specifically to understand what makes some hotels visible online while others remain invisible, even when they are better hotels.
“I’ve seen exactly why guests book and why they don’t. And the answer is almost never the hotel. It’s the website.”
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
OTA commissions often feel like a fixed cost of doing business. But even a small shift from OTA bookings to direct bookings can create a meaningful margin improvement.
Use the calculator below to estimate how much your hotel could save if more guests booked through your own website instead of third-party platforms.
Direct Booking Calculator
Estimate how much OTA commission your hotel could save by shifting more bookings to your own website.
My 12-month target when working with hotels
A realistic first target is to shift more bookings from OTAs to your own website without relying only on paid ads.
If this number feels worth pursuing, let’s look at where your hotel is losing direct bookings. If you already have a high share of direct bookings, we will find opportunities to increase occupancy or optimise prices.
I’ll review your website, booking journey, and search visibility, then show you the clearest opportunities to turn more visitors into direct guests.
FAQs About Hotel AI Search Optimisation
Yes. I often work alongside existing agencies and developers.
In almost every hotel website I’ve reviewed, I’ve found opportunities to improve visibility, content or the direct-booking experience. I help identify and prioritise those opportunities, while your existing agency can continue handling the implementation.
And if I can’t find meaningful improvements? That’s useful information too. You’ll know your website is already in strong shape and can focus your budget elsewhere.
That’s also why the first Hotel Website Check is free.
My background combines OTA experience, SEO, AI search, content and conversion.
I worked at a leading travel marketplace, where I was responsible for the content, conversion, SEO and AI visibility of more than 16,000 travel offers. That taught me how much small details matter when a page needs to be found, understood and converted.
I have also analysed more than 300 hotel websites to identify recurring problems, best practices and patterns behind strong hotel pages.
I use that experience to help hotels improve the entire journey from being discovered to being booked directly, rather than focusing on only SEO, design or advertising.
Very little.
I can do most of the analysis and ongoing work independently. I’ll only ask for your input where it genuinely improves the result.
Ideally, you stay involved enough to make sure the website truly reflects your hotel, your guests and what makes you different, without turning the project into another big task for your team.
Most likely not.
I prefer to build on what already works, improve the highest-impact areas and measure the result.
Often, better content, clearer information, stronger calls to action and improvements to the booking journey can create meaningful results without an expensive redesign.
If a larger rebuild really is necessary, you’ll know why before spending the money.
Some improvements can have an impact quickly, especially changes to content, calls to action and the booking journey.
SEO and AI search visibility usually take longer because search engines and AI platforms need time to discover, understand and reassess your website.
The goal is to combine quick wins with longer-term growth, so you improve the booking experience now while building stronger visibility over time.
Yes, depending on the project.
I can coordinate the implementation with your existing agency or developer, create clear implementation briefs and quality-check the result.
For WordPress and other page builders, I can also implement selected changes myself.
For larger technical projects, I work with a partner company with experienced SEO developers. Together, we can also build or rebuild websites where strong technical performance, search visibility and conversion are part of the foundation from the beginning.
We agree on the most useful metrics based on your website and the data available.
Depending on the project, this can include:
The goal is not simply to increase traffic. It is to understand whether your website is becoming a stronger and more profitable direct booking channel.
Not for the Free Hotel Website Check. I can complete that using publicly available information.
For deeper analysis or ongoing support, access to tools such as Google Analytics, Google Search Console or booking-engine performance data can make the recommendations and measurement much stronger.
I only ask for access when it is genuinely useful for the work.
No.
The Full Hotel Website Analysis is usually the most sensible starting point because it shows where the biggest opportunities are before you invest in implementation.
But if you already know exactly what you need — for example new website content, implementation support or another clearly defined project — you can start directly with the relevant package.
Yes.
You can start with a one-month trial to see whether the support is useful for you.
If you continue after the trial, the regular Companion starts with a 3-month minimum commitment.
After those three months, it can be cancelled monthly. Just let me know that you would like to stop.
I am happy to follow up with them.
As part of Implementation Support or the Hotel Website Companion, I can clarify open questions, provide additional information and follow up on agreed actions so that the project keeps moving.
The actual implementation speed can still depend on your agency’s capacity, but you do not have to manage every follow-up yourself.
No.
I am based in Austria, but I am happy to work with hotels anywhere.
Most of the analysis, strategy, content and ongoing support can be delivered remotely. For projects where experiencing the hotel in person would significantly improve the result, we can also discuss a visit.
Read practical hotel website growth guides
I write about hotel SEO, AI search, direct bookings, website structure, room pages, breakfast pages, and the small content gaps that quietly send guests back to OTAs.
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I’m based in Vienna, Austria. You can connect with me on LinkedIn or send a message through the contact section.
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© Patrick Lindbichler 2026 | Legal Disclosure (Impressum)
