Your hotel website should help guests find you, trust you, and book directly. But many hotel websites lose guests before they reach the booking engine.
✘ They are hard to find on Google.
✘ They are unclear for AI tools like ChatGPT, Gemini or Perplexity.
✘ They do not answer key booking questions fast enough and guests leave the page.
✘ Or, hidden issues prevent guests from completing the booking.
In the free HOTEL WEBSITE CHECK, I help hotels identify the highest-impact improvements across their website. So more guests book directly instead of through OTAs. To change this, I check four areas on your hotel website:
I identify the issues holding back your Google visibility. A 10x growth of the organic channel was already possible for me, let me help you achieve similar results.
More and more guess search on AI tools like ChatGPT, Gemini, Claude and Perplexity. We'll find opportunities that your hotel website gets recommended and booked frequently through AI.
Your content should inspire guests to book your hotel and answer their practical questions. In my study of hundreds of hotels, I created frameworks to optimise hotel content.
Your hotel website should become your main booking channel. I identify what blocks guests from booking and share best practices to help push your conversion rate toward 5%.
Send me your hotel website and I’ll identify 3 direct booking leaks you can start fixing within one week.
Tell me where to find your website. I’ll take a look before I send you your recommendations.
No commitment. You’ll get 3 specific improvements, plus a 20-minute call to talk them through.
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
At 20% OTA commission, every €2,500 shifted from OTAs to your own website saves €500. That is €500 kept by your hotel instead of paid away as commission every month.
Use the calculator below to estimate what a small shift from OTA to direct bookings could mean for your hotel. For the free check, use the target increase of +5 percentage points. To see what may be possible with deeper long-term website improvements, increase the target.
Direct Booking Calculator
Estimate how much OTA commission your hotel could save by shifting more bookings to your own website.
My 12-month target when working with hotels
A realistic first target is to shift more bookings from OTAs to your own website without relying only on paid ads.
I review your hotel website and find 3 specific places where you may be losing direct bookings. Each leak will be connected to one of these areas:
Can guests find your hotel on Google and AI search?
Does your website answer the questions guests need before booking?
Is it easy and convincing to book directly? Or is something blocking your guests?
For each leak, you get one clear recommendation. The fixes are designed so they can be implemented within by:
① you
② your website agency or developer
③ or together with me.
You receive a simple document with:what to change, why it matters, where to change it, and how to implement it.You can use it directly or forward it to your agency.
We go through the findings together.I’ll explain the 3 leaks, the recommended fixes, and which one I would implement first.
I’ll also tell you whether I see bigger potential on your website.You’ll know if a deeper website upgrade could create a larger uplift in direct bookings.
The free Hotel Website Check gives you 3 direct booking leaks you can fix within one week.
In this deeper audit, I analyse your website, content, SEO, AI visibility, booking flow and tracking in more detail — and turn the findings into a prioritised action plan for your team, agency or developer.
You’ll know what to fix first, why it matters, and how to turn your website into a stronger direct booking channel.
I share practical ideas twice a week on hotel SEO, AI search, direct bookings, website clarity, and how independent hotels can become easier to find, trust, and book directly.
Follow me on LinkedIn if you want regular examples, website teardown insights, and direct booking ideas you can apply to your own hotel.
You can also message me there if you want to ask a quick question or see how I can help your hotel.
Most hotel marketing consultants understand either hospitality or digital growth. I combine both, and that makes the difference when it comes to direct booking growth for hotels.
I grew up in a family hotel in the Austrian mountains, worked at hotel reception in Vienna, and then spent over eight years as Head of SEO, AI Search, and Content at one of Europe’s leading travel marketplaces. I spent years analyzing how travelers searched and booked in travel, and what is stopping them.
In the last year, I analyzed 300+ hotel websites in Vienna specifically to understand what makes some hotels visible to search engines and AI tools while others remain invisible, even when they are better hotels.
“I’ve seen exactly why guests book and why they don’t. And the answer is almost never the hotel. It’s the website.”
Read practical hotel website growth guides
I write about hotel SEO, AI search, direct bookings, website structure, room pages, breakfast pages, and the small content gaps that quietly send guests back to OTAs.
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I’m based in Vienna, Austria. You can connect with me on LinkedIn or send a message through the contact section.
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