I take care of your website’s search visibility, AI visibility and conversion performance on an ongoing basis, so your online channels keep getting better instead of standing still.
€490/month · Monthly review · Direct contact with me
To understand why hotels get recommended by AI and search engines
As Head of SEO, AI & Content at a leading travel marketplace with 16,000 offers
Family hotel in the Austrian mountains. Hotel reception in Vienna.
What you want to achieve
Increase your visibility on Google and in AI tools like ChatGPT, Gemini, Claude, or Perplexity.
Improve your website and booking funnel instead of automatically sending more business to OTAs.
Use actual performance data to prioritise the changes most likely to matter.
Get more from the traffic and demand you already have before simply increasing advertising or OTA commissions.
When you should get the hotel website companion
Hiring someone experienced in SEO, AI search, conversion and analytics would cost far more than €490 a month, if you could find the right person at all.
They’re probably very good at design or technical work, but nobody is looking at the complete picture from search to direct booking.
You know your hotel better than anyone, but SEO, AI visibility and conversion tracking aren’t where your time should go.
What is included
10 pages of website content, written for your hotel specifically. You choose which pages matter most! Those are the ones I recommend:
Step-by-step how we work together
①
In the first month, we agree on your goals, connect the relevant data sources and establish a baseline for your website and direct-booking performance.
That gives us a clear starting point for what to improve and how to measure whether it’s working.
Depending on your setup, this can include Google Analytics, Search Console, your booking engine and booking/channel data.
②
A monthly dashboard shows how your channels are developing: direct bookings versus OTAs, booking engine conversion, Google visibility, AI search traffic. I track it against five areas, your Direct Booking Health Score:
| Area | What we’re improving |
|---|---|
| Search Visibility | Are more relevant guests finding you on Google? |
| AI Visibility | Can AI systems confidently recommend your hotel? |
| Content | Does your website answer the questions guests actually have? |
| Conversion | Are more visitors continuing toward a direct booking? |
| Direct Booking Share | Is more of your business coming through your own channels? |
③
Every month, I review your website and your numbers and turn the findings into a prioritised monthly action plan.
That might mean strengthening an underperforming room page, creating a missing breakfast page, improving a booking CTA or building a page around something guests are searching for on Google or asking AI assistants.
You don’t just get data. You know what I recommend doing next, why it matters and who needs to do it.
Smaller improvements I make myself. Bigger ones I brief and review with your agency or we find a solution to implement it together, so you’re not stuck between strategy and execution.
④
A 30-minute call every month to review progress and set priorities, plus direct access for smaller questions in between. Not an account manager passing you along, me.
What it costs
Start with a 1-month trial, then a 3-month minimum. Cancel monthly after that.
Companion clients only · ad spend not included
For Companion clients who already run Google or Meta Ads and want them managed together with the website and direct-booking strategy.
Campaign management, budget optimisation, keyword and audience optimisation, ad testing, conversion tracking review and ongoing performance monitoring, based on booking and revenue, not just clicks or traffic.
Let’s share the risk
✔
Before we start, we agree on what success looks like for your hotel and how we’ll measure it. If we don’t make meaningful progress in a given month, judged against what we agreed, you get that month’s fee back.
You’re never locked in longer than the 3-month minimum. After that, you can cancel any time.
For hotels working with agencies
Your agency knows how to build and maintain your website. I focus on what should change and why, based on search demand, guest behaviour and booking data, then brief your agency and check the result. If you don’t have an agency, I can also coordinate suitable implementation partners.
What is included
✔ Your hotel has a working website already
✔ You want a growing and bigger share of bookings through your own channels
✔ You want expertise in SEO, AI search, content, and booking funnel optimization
✔ You’re willing to implement improvements and share the data to measure them
❌ You mainly need social media management
❌ You’re looking for a full website rebuild
❌ You want recommendations but have no way to act on them
❌ You are looking for a web designer only
❌ Your website brings very few bookings. In this case I recommend starting with a direct booking growth audit.
My experience in online travel booking
I spent 8 years leading a team responsible for the search and AI visibility of 16,000 offers across more than 30 countries. Our job was to find what stopped a listing from getting found, recommended or booked, fix it, and measure what happened next.
I analysed the hotel websites that consistently get found on Google and recommended by AI search tools, and identified the patterns behind why. Those patterns are what I check your website against every month.
Tell me which hotel you’re working on. I’ll take a quick look before we speak, so we can discuss whether the Companion makes sense for you.
I’ll personally review every request.
No commitment. I’ll tell you if I don’t think the companion is the right next step.
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
Start with the Free Hotel Website Check or the Direct Booking Growth Audit to see where you stand first.
FAQs
Usually yes, it gives us both a baseline and a clear starting point. I’d at least recommend the free website check first. If your priorities are already clear, we can start directly with the Companion.
Yes, this is often a good setup to start.
Smaller agreed improvements, yes. Larger development work is scoped separately.
That’s not part of the core Companion, but I can scope it separately if you’d like.
Yes, as a €300/month add-on for Companion clients. Ad spend isn’t included.
After the 1-month trial and the 3-month minimum, you can cancel month to month.
Read practical hotel website growth guides
I write about hotel SEO, AI search, direct bookings, website structure, room pages, breakfast pages, and the small content gaps that quietly send guests back to OTAs.
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I’m based in Vienna, Austria. You can connect with me on LinkedIn or send a message through the contact section.
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