Turn your hotel website into a stronger direct booking channel.
Start with this direct booking growth audit and discover the potential of your hotel website before making a big investment. Made for the world of hospitality and travel.
Most hotel websites look nice. But many are not built to answer guest questions, show up clearly in Google and AI search, or guide visitors smoothly into a direct booking.
I help hotels identify the highest-impact improvements across their website. So more guests book directly instead of through OTAs. To change this, I check four areas on your hotel website:
I identify the issues holding back your Google visibility. A 10x growth of the organic channel was already possible for me, let me help you achieve similar results.
More and more guess search on AI tools like ChatGPT, Gemini, Claude and Perplexity. We'll find opportunities that your hotel website gets recommended and booked frequently through AI.
Your content should inspire guests to book your hotel and answer their practical questions. In my study of hundreds of hotels, I created frameworks to optimise hotel content.
Your hotel website should become your main booking channel. I identify what blocks guests from booking and share best practices to help push your conversion rate toward 5%.
For more than 8 years, I led SEO, AI Search and Content at one of Europe’s leading travel marketplaces. I’ve now started my own company, Hotel Clarity, to help independent hotels build stronger direct booking channels. To thank the hotels who join early, the Direct Booking Growth Audit is available at the founding rate until the end of the year.
€290 €990
✔ Valid for audits booked before 31 December 2026
✔ Pay nothing today. You’re invoiced in January 2027
✔ Total, no VAT added
Introductory offer until 31 December 2026
total, no VAT added*
Best for: you know your website could perform better, but you don’t know what to fix first, or you want a clear strategy before spending money on SEO, content, redesigns or agency work.
✔ Full website scorecard to see strengths and improvement potential clearly
✔ Prioritised recommendations
✔ SEO & AI search opportunities
✔ Content opportunities
✔ Booking-funnel improvements
✔ Clear implementation brief for your agency or developer
Know exactly what to fix first. Focus your budget on improvements most likely to increase direct bookings. Reduce OTA commissions by converting more guests through your own website.
① We clarify your goals and available data.
② I analyse your website, Google & AI visibility, content, booking funnel and supporting channels.
③ You receive a prioritised improvement plan in a presentation –> ideal for an agency brief
④ We go through the results together in a 45-minute call.
18-month money back guarantee
If you implement the agreed priority improvements and the additional profit generated through your website doesn’t at least cover the €990 investment within 18 months, I refund the analysis fee. We agree on the baseline and how the result will be measured.
✔ where your website currently loses potential guests
✔ which pages need better structure or content
✔ which booking-flow steps create friction
✔ which SEO and AI visibility opportunities are missing
✔ which technical issues may limit performance
✔ what your agency, developer or internal team should implement first
①
I review whether guests, search engines and AI tools can quickly understand what makes your hotel the right choice.
This includes your homepage, room pages, navigation, key feature pages, positioning, trust elements and calls to action.
②
I check where guests may hesitate, get confused or leave before booking.
This includes the booking path, mobile experience, availability buttons, room selection, price clarity and conversion friction.
③
I identify missing or weak content that could help guests make a decision and improve visibility.
This can include pages for rooms, breakfast, spa, gym, pool, restaurant, parking, location, families, couples, business travellers or other important guest needs.
④
I analyse whether your website gives Google, ChatGPT, Gemini, Perplexity and other discovery channels enough clear signals to understand and recommend your hotel. The focus is not on tricks. The focus is on making your hotel easier to understand, match, and trust.
⑤
I review technical issues that may limit visibility, indexing, speed, usability or tracking. This includes metadata, headings, internal links, structured data, Core Web Vitals, indexing signals and page structure.
⑥
Optionally, I review your Google Ads account to find where budget is wasted and where it could work harder for direct bookings. This includes keyword and search term quality, negative keywords, bidding strategy and budget allocation, ad copy and extensions, landing page alignment, conversion tracking and protecting your brand name from OTA bidding.
⑦
I look at available Google Search Console, Google Analytics and booking data to identify where traffic, visibility and direct booking opportunities are already hiding.
I’ll show you 3 specific direct booking leaks your hotel can fix within one week. You will know what to improve first and whether a deeper website upgrade makes sense.
① a direct booking growth audit of your current website
② concrete recommendations for homepage, room pages, feature pages and booking flow
③ SEO and AI visibility opportunities
④ technical website improvements prioritised by business impact
⑤ where applicable, a short list of Google Ads quick wins
⑥ a list of content opportunities based on guest intent
⑦ a clear implementation brief for your agency, developer or internal team
⑧ priorities ranked by impact and effort
⑨ a simple performance dashboard where data access allows
OTA commissions often feel like a fixed cost of doing business. But even a small shift from OTA bookings to direct bookings can create a meaningful margin improvement.
Use the calculator below to estimate how much your hotel could save if more guests booked through your own website instead of third-party platforms.
Direct Booking Calculator
Estimate how much OTA commission your hotel could save by shifting more bookings to your own website.
My 12-month target when working with hotels
A realistic first target is to shift more bookings from OTAs to your own website without relying only on paid ads.
If this number feels worth pursuing, let’s look at where your hotel is losing direct bookings. If you already have a high share of direct bookings, we will find opportunities to increase occupancy or optimise prices.
We start with a short intro call to understand your hotel, your current website setup, your booking goals and the biggest challenges you see today.
You send me your hotel website, plus optional access to available data such as Google Search Console, Google Analytics, booking engine reports and your Google Ads account where relevant.
I review your website, booking flow, content, search visibility, technical setup, available performance data and, where relevant, your Google Ads account.
You receive a clear roadmap showing what to fix first, why it matters and how to implement it.
We go through the findings together in a handover call, so you understand the biggest opportunities, the recommended priorities and the next steps.
Your team, agency or developer can use the brief to implement the recommended changes.
I can also support implementation if needed.
This is for independent hotels that want to:
✔ increase direct bookings
✔ reduce dependency on OTAs
✔ make their website clearer and more effective
✔ improve visibility on Google and AI search
✔ give their agency or developer a clear implementation brief
✔ understand what to fix first instead of guessing
Send me your hotel website and I’ll tell you whether a Direct Booking Growth Audit makes sense.
Tell me where to find it. I’ll review it before our conversation.
No commitment. I’ll tell you if I don’t think the direct booking growth audit makes sense for your hotel website in our intro call.
€290 €990
✔ Valid for audits booked before 31 December 2026
✔ Pay nothing today. You’re invoiced in January 2027
✔ Total, no VAT added
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
After the audit, I can also help you create ready-to-publish content for the pages that matter most for direct bookings.
① homepage sections
② room pages
③ breakfast pages
④ gym, spa, pool or restaurant pages
⑤ location pages
⑥ parking or arrival pages
⑦ family, couples or business traveller pages
✔ answer real guest questions
✔ show your unique strengths
✔ improve clarity for search engines and AI tools
✔ reduce uncertainty before booking
✔ support more direct bookings
You send me detailed photos, notes and information about the hotel, rooms, amenities and guest experience.
I use that material to create clear, specific and ready-to-publish content for the selected pages.
I visit your hotel, collect the necessary details, take structured notes and gather the information needed to create more specific content.
This is the more detailed option.
Travel costs are quoted separately.
Most hotel marketing consultants understand either hospitality or digital growth. I combine both, and that makes the difference when it comes to AI search visibility.
I grew up in a family hotel in the Austrian mountains, worked at hotel reception in Vienna, and then spent over eight years as Head of SEO, AI Search, and Content at one of Europe’s leading travel marketplaces. I spent years analyzing how travelers search, compare, and book in travel and tourism, and what is stopping them.
In the last year, I analysed 300+ hotel websites in Vienna specifically to understand what makes some hotels visible to search engines and AI tools while others remain invisible, even when they are better hotels.
“I’ve seen exactly why guests book and why they don’t. And the answer is almost never the hotel. It’s the website.”
I share practical ideas twice a week on hotel SEO, AI search, direct bookings, website clarity, and how independent hotels can become easier to find, trust, and book directly.
Follow me on LinkedIn if you want regular examples, website teardown insights, and direct booking ideas you can apply to your own hotel.
You can also message me there if you want to ask a quick question or see whether your hotel could be a fit for a case study review.
Read practical hotel website growth guides
I write about hotel SEO, AI search, direct bookings, website structure, room pages, breakfast pages, and the small content gaps that quietly send guests back to OTAs.
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I’m based in Vienna, Austria. You can connect with me on LinkedIn or send a message through the contact section.
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