I write the content for your hotel website: detailed, personal, and structured around your guest journey, so guests find what they need, Google and AI search can find you, and more of your traffic turns into direct bookings.
10 pages, your choice, from €1,290
To understand why hotels get recommended by AI and search engines
As Head of SEO, AI & Content at a leading travel marketplace with 16,000 offers
Family hotel in the Austrian mountains. Hotel reception in Vienna.
How guests search and book hotels
Most hotel websites are built by web designers, not by anyone who thinks about what a guest actually needs to know before they book. That gap shows up in three ways:
–> Guests still have unanswered questions when they land on your page, so they leave to check reviews, forums, or an OTA instead of booking directly.
–> AI tools like ChatGPT and Google’s AI Overviews can’t recommend your hotel, because your pages don’t give them enough specific, unique detail to work with.
–> The information guests do need is buried in a confusing structure, so even guests who want to book directly give up and go to Booking.com instead.
What is included
10 pages of website content, written for your hotel specifically. You choose which pages matter most! Those are the ones I recommend:
Your first impression and main conversion page
One per room category
Spa, wellness, gym, pool, breakfast, restaurant, business rooms
What’s around your hotel and why it matters
Need more than 10 pages? Additional pages are €200 each.
My frameworks published in articles
Before we write a word for your hotel, here’s how I approach each page type:
How I write
✔️ Detailed: Content that answers the specific questions your guests actually have, not generic descriptions.
✔️ Personalised: We identify the unique strengths of your hotel and write in your voice, not a template voice.
✔️ Practical: Strong focus on the practical questions guests ask before booking: what’s included, what it costs, how it works.
✔️ Structured: Every page is built around your guest journey, so information appears where guests are actually looking for it.
Made for SEO and AI search
SEO and AI search share the same foundation: specific, detailed content. Get that right, and it works for you in three ways at once.
Ranks for the questions guests search on Google
Specific enough for AI tools to recommend your hotel
Structured around the guest journey to convert visits
My experience in content creation
I spent 8 years leading a team that managed content for 16,000 offers across more than 30 countries in 6 languages. Our job was to find the unclear or missing information that stopped guests from booking, fix it, and measure what happened next.
I analysed the hotel websites that consistently show up on Google and get recommended by AI search tools, and identified the patterns behind why. Those patterns are built directly into the content frameworks I use for every page I write.
Step-by-step how we work together
①
We agree which pages to prioritise, and I ask a few questions to understand your tone of voice and what matters most to you.
②
I give you a simple shot list for each page. For a room page, that’s around 10-15 photos covering different aspects of the room. Usually under 15 minutes per page, and the photos give me the context I need to write in detail.
③
If anything important is missing, I’ll come back to you with follow-up questions rather than guessing.
④
You can change anything: wording, structure, tone. I’ll tell you honestly if I think a change is a good idea or not. We keep going until you’re happy with the result.
⑤
Text that’s ready to go straight onto your website.
What it costs
Choose any 10 pages. Additional pages are €200 each.
My guarantee
✔
SEO takes time to work, so I’m giving it the time it actually needs. If your organic traffic hasn’t increased (measured in Google Analytics) or your website’s conversion rate hasn’t increased within 12 months of publishing, you get your money back.
Tell me which hotel you’re working on. I’ll take a quick look before we speak, so we can discuss which pages would make the biggest difference.
Tell me where to find it. I’ll review it before our conversation.
No commitment. I’ll tell you if I don’t think this package is the right next step.
If you want to understand how this could work for your hotel, we can walk through your website together and identify where you’re currently losing bookings.
I’ll show you 3 specific direct-booking leaks your hotel can fix within one week. You will know what to improve first and whether a content package makes sense for your hotel website.
FAQs
Yes. You decide which 10 pages matter most for your hotel. I happily provide my recommendations.
No. If you already know you need new content, the Content Package can be booked on its own.
Yes, both.
About 10-15 minutes per page to take and send photos, plus as much time as you want to spend on feedback.
I use it to help collect information and put together the structure. The final rewrite is always done by me.
Yes. For WordPress and Elementor sites, I can implement the final content for €60/hour.
Yes, as an alternative to sending photos yourself. I take the photos and get extra detail from your team on-site. Travel costs are priced individually and added to the invoice.
You give feedback and I revise. We keep going until you’re happy with the result, that’s part of the process, not an extra.
Yes. I focus purely on the content itself, so I can work alongside whichever agency already manages your website or design.
Read practical hotel website growth guides
I write about hotel SEO, AI search, direct bookings, website structure, room pages, breakfast pages, and the small content gaps that quietly send guests back to OTAs.
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Contact
I’m based in Vienna, Austria. You can connect with me on LinkedIn or send a message through the contact section.
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